In previous years the beauty industry transitioned into the importance of being all natural with products ranging from skin care to spa treatments to hair care to cosmetics. In 2009 the focus will no longer just being about who is green or all natural, but about specific ingredients and their benefits. Pierce Mattie (http://www.PierceMattie.com) is known for forecasting trends in the beauty industry, so without missing a beat, the Beauty PR firm names the top 10 ingredients that consumers will hear more about in 2009.

Here are the top 5:

1. Argan Oil: This incredible skin care miracle, known for being one of the richest natural sources of Vitamin E with 80% essential fatty acids, has been a beauty secret of Moroccan women for centuries. It can be dually used on skin and in hair for its high level of antioxidants and ability to replenish hair and skin’s natural moisture.

SIRJJ Compatible Ingredients:

Kukui Nut Oil

Kukui Nut Oil is a fabulous moisturizer, and quickly penetrates the skin leaving a silky-smooth non-greasy feeling. It is often used for dry or damaged skin, immediately relieving symptoms because of its quick absorption into the skin. It can leave even the roughest and driest skin feeling smooth, soft, and hydrated. Kukui Nut Oil contains Vitamins A, C, and E, providing anti-oxidants that help to protect the skin. This unique oil is able to penetrate into the deepest skin layers, while creating a protective shield that locks in moisture. Kukui Nut Oil is great for those with sensitive skin.

Kokum Butter

Kokum Butter is rich in essential fatty acids, which aid in cell oxygenation and make nutrients more readily available for use by skin tissues. Kokum Butter also contains antioxidant vitamin E.  Kokum Butter is a non-comodegenic (non pore-clogging) material that aids quick absorption and adds a premium texture to your cream emulsions. Kokum Butter helps regenerate tired and worn skin cells and supports skin elasticity and general flexibility of the skin wall. It has been used traditionally in India to soften skin and restore elasticity and as a balm for dry, cracked, rough and calloused skin.

2. Acai: Sometimes referred to as “The Fountain of Youth,” this Brazilian berry contains antioxidants, amino acids, essential omegas, fibers and protein that positions itself as a formidable fighter in anti-aging products. Acai can be found across the board in skin care, cosmetics and hair care products.

We use organic Acai Berry Chips for its rich antioxidant benefits in many of our line of products.

3. Goji Berries: This nutrient-rich berry, well known as Wolfberries in the Himalayas, has often been called a “super food” due to its abilities to fight free radicals and boost the immune system. While there are no inherent benefits of Goji in fragrance, that hasn’t stopped perfumers from including this sweet yet tart scent into their perfumes.

SIRJJ Organics Prefers Organic Raw Green Tea Powder:

The Green Tea leaf is rich in polyphenols and is now being promoted in skin care for its powerful antioxidant property that helps rejuvenate the skin, prevent damage from the sun and promote elasticity. Green tea has been shown to reactivate dying skin cells thereby improving the condition of the skin

4. Baobab: Rich in riboflavin, niacin and vitamins C, A, D and E, baobab has incredible anti-aging properties although you won’t just find it in creams and moisturizers, but also in exfoliating scrubs and hair care.

SIRJJ Organics Recommends Pumpkin Seed Oil:

Also known as "green gold", this versatile oil is becoming increasingly popular as individuals realize the wonderful health benefits that they can obtain from its use. Pumpkin seed oil is one of the most nutritional oils available, and is an excellent source of essential fatty acids, antioxidants, vitamins, and sterols. It contains Omega-3 and Omega-6 fatty acids, which are known to promote energy levels, brain function, and overall health and vitality. It also contains high levels of Vitamin E, as well as Vitamins A and C, Zinc, and other trace minerals and vitamins.

5. Acerola: Ingredients high in Vitamin C, like acerola, are being used more often due to their ability to even out skin tone and brighten complexion. Skin care brands will be using acerola more to target those who have issues with skin redness and inflammation.

SIRJJ Uses Acerola in many products.